“we must recognize that that while the broader culture has changed, most evangelical churches have not. The broader culture has ‘shifted’, and hundreds of new cultures have emerged within the existing cultural milieu. It is time for the North American church to enter its emerging global context….
You cannot grow a biblically faithful church without loving people and preaching the gospel. But loving people means understanding and communicating with them. Preaching the gospel means to proclaim a gospel about the Word becoming flesh – and proclaiming that the body of Christ needs to become incarnate in every cultural expression.”
Ed Stetzer and David Putman
Breaking the Missional Code: Your Church Can Become a Missionary in Your Community
Broadman and Holman, 2006